TV on the Internet

Project: full episode broadband player
Services: creative, user experience, strategy

ABC wanted to put programming on the web while including ads and maintaining distribution control. The goal; grow the ABC brand draw users and satisfy advertisers.

Integrating Ads

We designed a cinematically sophisticated video player that does justice to the quality of ABC programming. We also designed and experience in which watching ads becomes a pleasing part of the interactive experience.

Redefining Advertising

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