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Like Ms. Winfrey’s business and entertainment endeavors, her web site, Oprah.com, at 65,000+ pages, is truly epic in scope.

In the average month, more than six million users make over 70 million impressions across the site, and the Oprah.com team receives around 90,000 emails.

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I first met Jackie in the spring of 2006 when she was a project manager at Schematic Inc.. For almost a year, we worked together to redesign the 65,000+ page website and subsequent online programs/applications. Jackie, with the help of her co-producer, ran the multi-million dollar project carefully and passionately, and has proved to be exceptional in several respects. Jackie is a remarkably creative thinker. She not only managed the project, she was also a part of the creative process. Though this participation was not something of which she was required, her insight was invaluable.

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She played a vital role in the strategic application design of the Oprah.com project, stretching the scope of the project to much more than a typical marketing website and finding new ways to engage our target user. Jackie is very intelligent and quick-witted. She proved to be a very quick study, learning everything about our brand, goals, demographics and scope in record time.

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In addition to becoming a brand expert of her group, Jackie was always cheerful during this intense period. She was a joy to have in the think tank. She is a considerate team player. She is also good at gauging other people’s level of knowledge and attitudes.

Jennifer Severns

Design Director, Oprah.com

TASK
Redesigning the official website of the Queen of All Media (and her media).

Like Ms. Winfrey’s business and entertainment endeavors, her web site, Oprah.com, at 65,000+ pages, is truly epic in scope.

In the average month, more than six million users make over 70 million impressions across the site, and the Oprah.com team receives around 90,000 emails.

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About the Project

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My Role

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Client Feedback

. . .

I first met Jackie in the spring of 2006 when she was a project manager at Schematic Inc.. For almost a year, we worked together to redesign the 65,000+ page website and subsequent online programs/applications. Jackie, with the help of her co-producer, ran the multi-million dollar project carefully and passionately, and has proved to be exceptional in several respects. Jackie is a remarkably creative thinker. She not only managed the project, she was also a part of the creative process. Though this participation was not something of which she was required, her insight was invaluable.

. . .
.

. . .

more

She played a vital role in the strategic application design of the Oprah.com project, stretching the scope of the project to much more than a typical marketing website and finding new ways to engage our target user. Jackie is very intelligent and quick-witted. She proved to be a very quick study, learning everything about our brand, goals, demographics and scope in record time.

. . .
.

. . .

more

In addition to becoming a brand expert of her group, Jackie was always cheerful during this intense period. She was a joy to have in the think tank. She is a considerate team player. She is also good at gauging other people’s level of knowledge and attitudes.

Jennifer Severns

Design Director, Oprah.com
Scope & Context

Case Study

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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

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Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

More

Redesigning Oprah.com

TASK
Redesigning the official website of the Queen of All Media (and her media).

Like Ms. Winfrey’s business and entertainment endeavors, her web site, Oprah.com, at 65,000+ pages, is truly epic in scope.

In the average month, more than six million users make over 70 million impressions across the site, and the Oprah.com team receives around 90,000 emails.