ABC/Nissan

TV on the Internet

Project: full episode broadband player
Services: creative, user experience, strategy

ABC wanted to put programming on the web while including ads and maintaining distribution control. The goal; grow the ABC brand draw users and satisfy advertisers.

We designed a cinematically sophisticated video player that does justice to the quality of ABC programming. We also designed and experience in which watching ads becomes a pleasing part of the interactive experience.

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From the beginning, Jackie struck me as someone with seemingly limitless drive and intelligence and she certainly didn’t disappoint. Over the next couple of years, I watched Jackie tackle increasingly complex interactive projects with enthusiasm and a rare flexibility which would always lead to a successful outcome. Her sense of humor, organization, and creativity motivated her teams to excel at whatever it was they were trying to accomplish. At Schematic, Jackie and I worked on several projects for Disney-ABC Television Group. These projects always had tight deadlines and a large amount of requirements. Successful execution depended on coordinating designers, developers, account managers, client team members, and others and providing all parties with clear and frequent architecture deliverables, status reports, and other project management tools.

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At the time, I had several project managers working in my program and a lot required close supervision but I was always confident that Jackie could handle whatever the client or I threw at her without having to look over her shoulder. Unlike some interactive companies, Schematic was never an organization where project managers were solely employed to make sure the trains ran on time. Jackie embodied the ideal Schematic project manager by excelling at both project management and creative skills.

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She was often pulled into brainstorm meetings for other projects and at one time almost exclusively ran the company’s advertising business as a result of her ability to come up with humorous and catchy advertising campaigns. While a lot of Schematic projects relied on copywriters to write copy, Jackie often wrote her own witty copy.

Outside of work she was equally creative. Several coworkers and I saw her perform a hilarious one woman show that was so good we almost couldn’t believe she did it herself. It’s rare to have a coworker so full of energy, creativity, and loyalty as Jackie and it’s been an honor having her as a colleague.

Jonathan Barsook

Sr. Producer, Disney-ABC Television Group
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The AdPods for the “Next Generation Nissan Sentra”, or as I prefer to say at parties, the FIRST enhanced interstitial rich media commercial hybrid, were developed for the ABC Full-Episode Player which offered superior technology for interactive video viewing. Our team at Schematic brought together excellent design, a sense of humor, best practices for ad transparency and customization features to ensure a unique and positive user experience. Viewers were presented with a story and several chances to find out more about the Nissan Sentra in a very entertaining way. As a result, consumers chose to be exposed to product information for longer periods of time than they would for TV commercials and the retention rate was much higher than the industry standard for TV ads (87% compared to 22%). The AdPod model is recognized throughout the interactive world as revolutionizing the user online experience for ad campaigns and redefining retention success. Shorter commercial breaks and fewer of them.

 

Project: full episode broadband player
Services: creative, user experience, strategy

ABC wanted to put programming on the web while including ads and maintaining distribution control. The goal; grow the ABC brand draw users and satisfy advertisers.

We designed a cinematically sophisticated video player that does justice to the quality of ABC programming. We also designed and experience in which watching ads becomes a pleasing part of the interactive experience.

About the Project

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My Role

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Insight from our program director

. . .

From the beginning, Jackie struck me as someone with seemingly limitless drive and intelligence and she certainly didn’t disappoint. Over the next couple of years, I watched Jackie tackle increasingly complex interactive projects with enthusiasm and a rare flexibility which would always lead to a successful outcome. Her sense of humor, organization, and creativity motivated her teams to excel at whatever it was they were trying to accomplish. At Schematic, Jackie and I worked on several projects for Disney-ABC Television Group. These projects always had tight deadlines and a large amount of requirements. Successful execution depended on coordinating designers, developers, account managers, client team members, and others and providing all parties with clear and frequent architecture deliverables, status reports, and other project management tools.

. . .
.

. . .

more

At the time, I had several project managers working in my program and a lot required close supervision but I was always confident that Jackie could handle whatever the client or I threw at her without having to look over her shoulder. Unlike some interactive companies, Schematic was never an organization where project managers were solely employed to make sure the trains ran on time. Jackie embodied the ideal Schematic project manager by excelling at both project management and creative skills.

. . .
.

. . .

more

She was often pulled into brainstorm meetings for other projects and at one time almost exclusively ran the company’s advertising business as a result of her ability to come up with humorous and catchy advertising campaigns. While a lot of Schematic projects relied on copywriters to write copy, Jackie often wrote her own witty copy.

Outside of work she was equally creative. Several coworkers and I saw her perform a hilarious one woman show that was so good we almost couldn’t believe she did it herself. It’s rare to have a coworker so full of energy, creativity, and loyalty as Jackie and it’s been an honor having her as a colleague.

Jonathan Barsook

Sr. Producer, Disney-ABC Television Group
Honors & Accolades

Full Episode Streaming Player

Emmy Award
Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms

ABC.COM

Watch the Motion Test

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Scope & Context

The AdPods for the “Next Generation Nissan Sentra”, or as I prefer to say at parties, the FIRST enhanced interstitial rich media commercial hybrid, were developed for the ABC Full-Episode Player which offered superior technology for interactive video viewing. Our team at Schematic brought together excellent design, a sense of humor, best practices for ad transparency and customization features to ensure a unique and positive user experience. Viewers were presented with a story and several chances to find out more about the Nissan Sentra in a very entertaining way. As a result, consumers chose to be exposed to product information for longer periods of time than they would for TV commercials and the retention rate was much higher than the industry standard for TV ads (87% compared to 22%). The AdPod model is recognized throughout the interactive world as revolutionizing the user online experience for ad campaigns and redefining retention success. Shorter commercial breaks and fewer of them.

macbook background
About the Project

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Honors & Accolades

People’s Choice Award
Best Next Generation Ad
Ad:Tech 2007

Online Advertising Award
Creativity in Video  
OMMA 2007

Broadcast Design Award
Online Advertising – Bronze
PromaxBDA North America 2007

The Ad:Tech Awards celebrate the best in interactive ad and website campaigns.

The OMMA Awards celebrate the best online media, marketing and advertising.

The PromaxBDAs are presented by the Broadcast Designers Association to recognize the best work in broadcast, broadband and multimedia.

My Role

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Scope & Context

 

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