Project: StarbrightWorld
Services: user experience, design

Starbright World is the first-ever online social network for teens with chronic and life-threatening medical conditions. Operated by Starlight Children’s Foundation, the free service allows members to connect globally with others experiencing similar medical journeys — playing games, sharing photos, writing blogs, and chatting — all in a safe, troll-free, moderated environment.

Being a teen is universally overwhelming without the added stress, isolation and loneliness that comes from battling serious illness. Not all aspects of healing are solely medical; those undergoing frequent hospitalizations and procedures – not to mention those with contagious conditions – can feel left out or alienated from “normal” teen social activities and school events, but via Starbright World, they can reach out to a friend or make new ones, express themselves, lend an ear, develop communication skills, talk about their fears, find encouragement, process their feelings, and connect with other teens who are going through similar experiences.

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About the Project

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Client Feedback

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I first met Jackie in the spring of 2006 when she was a project manager at Schematic Inc.. For almost a year, we worked together to redesign the 65,000+ page website and subsequent online programs/applications. Jackie, with the help of her co-producer, ran the multi-million dollar project carefully and passionately, and has proved to be exceptional in several respects. Jackie is a remarkably creative thinker. She not only managed the project, she was also a part of the creative process. Though this participation was not something of which she was required, her insight was invaluable.

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She played a vital role in the strategic application design of the Oprah.com project, stretching the scope of the project to much more than a typical marketing website and finding new ways to engage our target user. Jackie is very intelligent and quick-witted. She proved to be a very quick study, learning everything about our brand, goals, demographics and scope in record time.

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In addition to becoming a brand expert of her group, Jackie was always cheerful during this intense period. She was a joy to have in the think tank. She is a considerate team player. She is also good at gauging other people’s level of knowledge and attitudes.

Jennifer Severns

Design Director, Oprah.com
My Role

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Scope & Context

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Honors & Accolades

Starbright World (Starlight Starbright Children’s Foundation)

WebAward for Outstanding Achievement in Web Development

Nonprofit Standard of Excellence,
Online Community Standard of Excellence

Case Study

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More

Starbright World is the first-ever online social network for teens with chronic and life-threatening medical conditions. Operated by Starlight Children’s Foundation, the free service allows members to connect globally with others experiencing similar medical journeys — playing games, sharing photos, writing blogs, and chatting — all in a safe, troll-free, moderated environment.

Being a teen is universally overwhelming without the added stress, isolation and loneliness that comes from battling serious illness. Not all aspects of healing are solely medical; those undergoing frequent hospitalizations and procedures – not to mention those with contagious conditions – can feel left out or alienated from “normal” teen social activities and school events, but via Starbright World, they can reach out to a friend or make new ones, express themselves, lend an ear, develop communication skills, talk about their fears, find encouragement, process their feelings, and connect with other teens who are going through similar experiences.